Cookie Policy

This Cookie Policy explains how 2048 Master ("we", "us", "our") uses cookies and similar technologies when you visit our website at https://www.2048master.com. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently and to provide information to the website owners. Cookies help websites remember your preferences, keep you logged in, and provide analytics data to help improve the site.

Cookies set by the website owner (in this case, 2048 Master) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable features and functionality provided by third parties, such as advertising and analytics.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as loading pages or accessing secure areas. You can set your browser to block or alert you about these cookies, but some parts of the site may not then work.

Cookie Name	Purpose	Duration
Session	Maintains basic site functionality	Session

2.2 Performance & Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes users	2 years
_gid	Google Analytics	Distinguishes users	24 hours
_gat	Google Analytics	Throttles request rate	1 minute

2.3 Advertising Cookies

These cookies may be set through our site by our advertising partners (Google AdSense). They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Cookie	Provider	Purpose	Duration
IDE	Google DoubleClick	Ad targeting & measurement	1 year
test_cookie	Google	Checks if browser supports cookies	15 minutes

3. LocalStorage

In addition to cookies, 2048 Master uses your browser's localStorage to store your best game score. This is not a cookie — it is a key-value store that persists across browser sessions. The data stored is:

• Key: 2048master_best_score
• Value: A single integer (your highest score)
• Scope: Stored locally on your device only — never transmitted to our servers

You can clear this data at any time by clicking "Reset All" in the game, or by clearing your browser's site data in your browser settings.

4. Third-Party Cookies

We use third-party services that may set cookies on your device. These include:

• Google AdSense — Advertising: Google Privacy Policy
• Google Analytics — Analytics: Google Privacy Policy

We have no control over third-party cookies. Please refer to each third party's own privacy and cookie policy for more information.

5. Managing Your Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through your browser settings:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and Site Permissions

You can also opt out of personalised Google advertising by visiting Google Ads Settings or install the Google Analytics Opt-out Browser Add-on.

Please note that blocking or deleting cookies may affect your experience on 2048 Master. However, since our game stores data in localStorage (not cookies), your game score will be unaffected by cookie settings.

6. Cookie Consent

By continuing to use 2048 Master after being notified about our use of cookies, you are consenting to our use of cookies as described in this policy. You may withdraw your consent at any time by adjusting your browser cookie settings or opting out through the links above.

For users in the European Union (EU) or United Kingdom (UK), we comply with GDPR and the UK GDPR cookie consent requirements. A cookie consent banner may be displayed on your first visit to the website.

7. Contact Us

If you have any questions about our use of cookies, please contact us:

• Email: [email protected]
• Contact Page: Contact Us